Generating Targeted Traffic for Your Website
If you have a business and have given it a website, it’s only going to help you if targeted website traffic visits your website, stays long enough to see what it is you have to offer, and then takes action based upon what you want visitors to do.
The more time a visitor spends on your website, the more likely it is that that visitor will take action specific to what you want. One good way to do this is to entice visitors to keep clicking through the pages of your website. There are four easy ways you can increase page views.
1. Your website should have well-written, unique content that’s relevant to your subject matter. Don’t simply “try to sell” people on your product or services. Instead, have the honest intent of delivering quality information to your prospective customers. If you give visitors what they need, they’ll keep coming back and might even recommend your site to others. In addition, search engines pick up good content, which means you’ll be more visible and will get more traffic as a result.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
Serve up the information in concise and easy-to-read chunks. Keep your paragraphs short. People have short attention spans on the Internet.
Dont expect them to read a several thousand word article. On the Internet people tend to scan articles for the information they need. They will only read an article from start to finish if the style and content are so good that they cant help but read everything.
3. Format and highlight — carefully. You want tasteful headlines and phrases that pop when they need to and that stand out to hold your readers’ attention.
One good way to break up your content is to highlight key words and phrases. And, use plenty of space in between your text. It gives the eyes a rest of sorts and also helps people scan the content, which is a common habit of website readers. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to view more by posting a link at the bottom of each section.
4. Put a site map and some article “teasers” on your first page to encourage people to click through to each “teaser’s” article and read more. (Site maps are also good for spiders as they crawl your pages, which in turn can increase your rankings with search engines.)
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.