Science Horizons

If you have a website floating out there with little natural traffic and you’ve been wondering about investing time and resources into a social media marketing campaign then this is my take on the various social networking sites and why you should throw your hat into one or two rings.

Before you begin to jump onboard the social media marketing train though, take a look at what’s out there right now across the social media landscape and you’ll see a whole host of social networking sites popping up on a daily basis, each offering games, music, gadgets and other attractions to lure you away from your business goals.

So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;

First, decide who you are and who you want to be in the social media sphere. Branding is the key to unlock the door to any good marketing campaign and if you get this step right you can attract the right type of prospects and leads to your profile page whichever social networking site you join. Get this wrong and you will struggle to see the light of day with all those group invites, free gifts and invitations to play that will land in your inbox or on your profile page.

Second, research the social media platform before moving in and wasting your time and energy on a social networking strategy only to find that the type of people you are looking for dont use that particular social platform. Lets face it, with so many social networking sites out there and new ones shooting up each and every day, you should be able to find your niche if you look closely enough. A Google search should provide the results you are looking for if you need a specific niche for your business.

Okay, so now you’re ready to go you need to take a few more moments to listen to what’s happening out there. Don’t rush into your new social networking site like a mad man (or woman) screaming and shouting about your business, product or opportunity or you will quickly find that the community isolates you. Social networking sites are just that; social.

So, be social. Be unique and try to add some value or entertainment to the social media party. Do this well and when you speak others will listen. Get this wrong and you’l be whistling into the wind.

Neil Ashworth Marketing Advertising, Business, Education, entrepreneur, facebook, how to, Internet Marketing, list building, Marketing, Network Marketing, social media, twitter, work from home