Science Horizons

Each and every person in the world can astral project. In fact, many of us do so, although we might not know that this is what we’re doing. The ability to consciously astral project and be in control of the experience can be learned with practice.

We’ll assume that you already know about the astral plane and the astral body. Instead of defining these terms, we’ll cover methods of learning how to astral project. It’s something that everyone does a little differently, so you need to find the techniques which perform the best for you individually.

The following technique is a five-step process which can be done as you’re lying in bed before you fall asleep.

*First; relax your body completely, trying to achieve a state of deep relaxation throughout your body. While you’re lying there, tense and then release all of your muscles, starting from your toes and working your way towards your head. You may start feeling very heavy; this is natural and indicates deep physical relaxation.

*Second; Focus on your breathing. Take deep, slow breaths and concentrate on the feeling of the air filling your lungs. Exhale slowly, visualizing your tension and stress leaving your body each time you exhale.

*Third; Focus on the relaxed, heavy way your physical body feels. It probably feels like a heavy lump of clay or a slab of stone. Now turn your focus to the way that your astral body feels weightless and able to float free of your physical body. Imagine your astral body drifting upwards from the bed.

*Fourth; Now you may have the experience of being able to see perfectly well in your darkened room which should now be illuminated by a purple light; even though your eyes are closed! Turn your attention to the light which is coming from your ceiling.

*Fifth; Try to visualize pulling this light to your astral body. You’ll feel like you’re floating; this is your astral body floating above your physical body. Just look down and you’ll be able to see your bed with your physical body at rest below.

At this point you are now astral projecting and your astral body is free to begin traveling the astral plane. If you aren’t able to successfully astral project using this technique, you can try the following method.

This is called the gazing method and is used by many when learning how to astral project. It’s a very simple method where you focus your complete attention on an object. This can be anything as long as its within your line of sight while you lie in bed.

With this object in your line of sight, lie in bed and focus on it. Even as your eyes begin to feel heavy, continue to focus on the object, staring at it. Eventually you won’t be able to keep your eyes open, but you should be able to see it even now with your eyes closed. You might feel like sitting or standing, so go ahead; but don’t panic when you see your sleeping physical body lying in bed!

Don’t give up if you don’t succeed the first time you try these techniques. Practice makes perfect and if you just aren’t having luck with these methods, there are plenty of others you can try. Just stick with it and be patient and you’ll learn how to astral project sooner than you think.

What’s really important isn’t how you get there, but that you can overcome your subconscious skepticism about astral projection. You have to repeat to your subconscious that there’s nothing to worry about and it’s OK for your astral body to leave on its travels. You can use affirmations to communicate this to your subconscious.

There are plenty of techniques which can make it easier to astral project and you should use whatever works best for you.

Hypnosis, especially guided hypnosis works for many; having an expert there to explain everything and tell you exactly what you need to do can be extremely helpful.

New audio technology has enabled something called binaural beats which can produce a relaxed, meditative state using slightly different frequencies in each ear. A lot of people find binaural beats to make it easy to astral project.

It’s really not that hard to learn how to astral project. It’s simply a matter of practice. You already have this capacity, but you’ll need to work at it to develop this skill. Just like learning to ride a bike, it’s something you can already do, but some practice is needed to train yourself to do it well.

The author David Groomes writes for the astralprojectiontravel.com website. Discover the incredible experience of astral projection and you can try it yourself when you get 29 Free how to astral project Binaural and hypnosis mp3 audios when you visit here.

David Groomes Advice Advice, astral project, astral projecting, astral projection, astral travel, how to astral project

A lot of people find that there are some stumbling blocks preventing them from successfully astral projecting. However, this is something which all of us can do. It is a natural ability which every man and woman already has. Much like riding a bike, you dont forget how; but you do have to keep in practice in order to do it well.

The biggest problem which many face as they learn astral projecting is learning to relax fully. To astral project, you have to be able to totally relax your body and your mind. There are a lot of different ways which you can relax. These methods include muscle relaxation and breathing techniques.

Naturally though if the environment is not conducive to promoting a relaxed environment then your astral projection session is not going to go as smoothly or be as successful as you would like it to be. Here are a number of tips that you can follow to help get the most out of your preparation.

*Make sure that you are not wearing jewelry or other items that are in contact with your skin. (Clothes are acceptable, but removing very tight clothing sometimes helps).

*Make sure that the room you are going to relax in and practice your astral projecting is dark. Dark enough so that light can not be seen through your eyelids, but you shouldnt turn off all the lights.

*With your head pointed north, lie down along a north-south axis. This should be easy to figure out with the sun rising in the east and setting in the west. So if our of your bedroom window you can see the sunset that means you need to be laying along the window, not with your head or feet pointing towards the window.

*Make sure that the clothing you are wearing is loose and comfortable. You want to be covered so that you are warmer the you normally are but you dont want to be hot.

*You should be doing this at a time when you are going to be free from distraction. Which means that you want a noise free place and time to practice your astral projecting.

*Start using your relaxation techniques (you should also practice these outside of your astral projecting sessions). If you want to astral project, you have to be completely relaxed.

*Begin by giving yourself some suggestions which will help you remember what happens as you astral project. You may want to keep a pen and some paper close at hand so that you can take notes on your astral projection as soon as you finish. Be sure to tell yourself before you begin I will remember. Do this at least five times.

*Practice your breathing techniques and relax.

*As you are using your breathing techniques and beginning to relax, concentrate on the blackness ahead of you.

*Next, concentrate on a point about one foot away from your forehead. Once you manage to do this, switch your focus to a point about six feet away.

*Next, imagine a line running at a 90 degree angle from this focal point to a point parallel to your body.

By following these tips, youll be well prepared for astral projecting. In order to get the best results from astral projection, you need to be in full control mentally. Your astral body may wander off randomly otherwise, which is a waste of your efforts. You can go anywhere and do anything when you are astral projecting, so make sure to think of where youd like to go and what youd like to do.

Some people who are expert in astral projecting can speak with departed loved ones and perform feats which they could never do with their physical bodies. Even if you are skeptical about astral projection, you should realize that you have done this before. Those very vivid dreams which you remember when you wake up are astral travel! However, with some practice you can astral project whenever you like and gain the benefits of this practice.

Hayden M. Price is a writer for the popular http://www.astralprojectiontravel.com site. You can enjoy the incredible experience of astral projecting for yourself and get twenty nine Free astral projection Audios when you visit here.

Hayden M Price Advice Advice, astral project, astral projecting, astral projection, astral projection techniques, obe, out of body

I’m sitting here with a sick princess and its 7:11 a.m. and I should be working. I’m thinking of how insane all this is. We weren’t put on earth for someone else and not be with our family when they are sick, but here I am. Punching a clock, and supposively, we’re supposed to take pleasure in it.

Work wants us to believe that what we should really care about is our loved ones, yet they terminate us if we take care of them for too long. I can think of a quote that I think is true in this case, “to find out who really owns your house, just stop paying your goverment tax bill.” In this instance, to find out who really who owns you, just quit going to work. You’ll run out of money.

Something that has buzzed around my mind a lot lately is that depending on one source of income is insane. You should have many so that the loss of one can be offset by the many. No company (with out solid marketing, and I’m not talking about the marketing they teach us in school, please no brand advertising) will survive unless its ducks are in a row.

Maybe I’m too much of an S type owner (No joke there, I really am, if you don’t know what this is, then pick up a copy of Robert Kiyosaki’s Rich Dad Poor Dad). Maybe, I’m just tenacious, and I like flexibility, but I just don’t think this is how we’re supposed to live. Under the thumb of someone else who is under the thumb of a another guy, who lives under the thumb of a trust fund baby who goes to Fiji 355 days a year out of 365 and only comes in to to yell at people to make himself feel like he’s working.

(If you want that promotion that badly, that’s usually all you have to do, as long as you haven’t doing something tremendously stupid by doing all your work| you’re supposed to do fast and efficiently, leaving you with nothing to do, because they “want” you to stay at work 9 to 5 because that’s exactly how the “business” works.)

Call me insane, but that does not sound like a real life.

Scott Buendia is a personal development specialist and lover of economic freedom. He writes realistic motivational artifcles and blog posts and continually looks for a way to be away from the prying eyes of evil business owners looking to tell him what to do. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.

Scott Buendia Personal Development business motivation, motivation, Personal Development, small business motivation

Follow these simple steps to creating a powerful media bio that works for authors, experts and analysts and is designed to get you booked on the media of your dreams. In this article you will learn the guidelines to creating a media bio designed to tell the media everything they need to know to consider you and book you for the media opportunity. The first tip is that your bio should always begin with your credentials, academic achievements, professional and academic affiliations.

2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have. 5. Also include your membership in any organizations or special awards you have received as well.

6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.

8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it “expanded bio” so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.

10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.

Access additional pointers on book promotion and creating a influential BIO for the media. Authors, experts and business professionals and promote a book or a business with a professional quality media bio.

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Many people who feel the pressures of daily life wonder what they can change to improve their state of mind. PSI Seminars offer a long-standing program with a solid reputation that can help you develop the tools you need for outstanding personal growth. Their courses aim at helping you realize true happiness through the releasing of the bonds that hold you back. Happiness is different for everyone and could be as simple as peace of mind or physical health, but could also involve anything from wealth, spiritual awareness, or better relationships. They help draw your attention to the obstacles that exist in your life so that you can learn to avoid them, or how to best deal with them if you absolutely must.

In the 35 years of their operation, this company has educated hundreds of thousands of people globally on how to improve their overall effectiveness.

They are the oldest personal development company in the United States and continue to pioneer new techniques for helping people reach their potential. Their main focus is optimizing human experience by liberating your mind from the many negative influences that can and will hold you back from success.

Over 500,000 students have graduated since the inception of this ground-breaking methodology because they have adopted the many philosophies that can enhance your life.

PSI Seminars helps you improve communication, confidence, productivity, and relationships. These key areas result in cultivating more direction, focus, and creativity; results which you can get very quickly.

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If you have been looking for possible avenues to improve your life, you might want to consider PSI Seminars because they can provide the necessary tools for incredible personal growth. More info on http://www.psiseminars.com/

Clinton Kampen Personal Development Personal Development, PSI, PSI Seminars

In American there was a time when it was expected that the children were to outgrow their parents. Every 20 years in the early 20th century, both children and adolescents grew about an inch and a half. The average height for American’s has hit the ceiling give and take. In the past 50 years height has stabilized and the average American men’s height is about 5 feet 9 inches and for women its 5 feet 4 inches. “In terms of stature we’ve pretty much maxed out. Over the last generation there has been little change in height”, says an anthropologist, William Leonard, at Northwestern University.

Eat Healthy

Leonard explains the reason is that most American youths now face few nutritional or health-related stresses. Most Americans have avoided diseases and have consumed enough meat and milk in their youth to reach their potential genetic height growth due to the fact that most people grow most as infants than as adolescents.

“In ethic compositions there are large heterogeneity” says Leonard. “Asian-American and Hispanic Americans is where height increasing is still happening.” According to Leonard what leads to malnutrition and health care problems, and generations of children still growing not reaching the maximums yet are immigration population and communities where there are social economic constraints. Leonard also points out that height averages has more or less stabilized, but there is a small population where increase height are still happening (still not large enough to effect the overall averages).

Since the 30’s, studies has shown how a person’s environment (which points towards nutrition) can not only affect directly a person’s size, but their body height as well. Sixty years ago, analysis was done on European immigrants to the United States and researchers showed that immigrant children born in the US were taller and had larger heads and broader facial features than their foreign born parents and siblings. Studies that were done more recent in the 60’s and 70’s has even more directly indicated the importance of nutrition to height growth. Anthropologists analyzed a series of villages in Central America. They provided nutritional growth supplements to some infants and placebo to the other infants. The children who had the supplements overwhelmingly grew taller and throughout their life and were more successful.

Growing Stages of Life

During the first two to three years of a human’s life is when they grow the fastest, and they will continue to grow taller throughout childhood until about the age of 10 or 11 years of age. Leonard also points out that by the age of 17 is when girls reach their maximum height while boys tend to grow a little later reaching their tallest by 20 years of age. Since growth occurs almost exclusively in infancy and adolescence, it is critical that a person receives good nutrition to get taller.

America’s most famous tall person, Wilt Chamberlain, grew four inches within three months at 15 years old which is a huge growth spurt. He was a towering 7 feet 1 inch when he played college basket ball. Leonard points out that growing beyond 20 years is rare, but late growth spurts are more likely to occur when there are poor nutrition in their earlier stages in life. A great example is that malnourished communities in South America will continue to grow throughout their 20’s. They still remain shorter than most Americans because they grew less during the most critical stages of growth which was the years of their childhood.

Height Can Tell Longevity

A recent study done by David Gunnel, an epidemiologist at England’s University of Bristol, showed that you can predict one’s longevity by determining their body height. And since a person’s early health and nutrition has resulted in increased height, it’s safe to say that it’s a good indicator of one’s longevity.

Gunnel was able to show with his studies that the length of the bone correlates to overall height by exhuming and measuring hundreds ninth to nineteenth century arm and leg bones from English Graves. According to him the longer the bone the more likely a person lived beyond the age of 30.

Being tall in the more modern time can help someone sexually and professionally be more successful. Studies have shown that in the United States presidential candidates that are taller are most likely to be elected (with the exception of the recent George W. Bush) and based on hearsay evidence the taller a person is the more attractive they are and can find sexual partners easier.

Height’s Disadvantages

There are other difficulties that are pointed from hearsay evidence. “Tall basketball players have their own everyday life disadvantages with food, clothing, living quarters, beds, etc.” says Blackenhorn. There is strain to the circulatory and skeletal systems when a human is very tall. Animal evidence show that being too tall can have drawbacks according to Wolf Blanckenhorn of the University of Zurich, Switzerland. In order to survive when food is scarce, oversized animals need to eat more. Predators and parasites prey less on taller animals because they tend to be less agile.

Now that Americans have reached their genetic growth potentials, anthropologists think that its unlikely they will develop a new genetic pool to grow even taller. Which means that Americans that are very tall will continue to be perceived as…very tall. And according to Leonard, being different in which ever way, even in height, is rarely ever easy. But there is one publication called Growing Taller 4 Idiots that will help anyone who wants to advance their growth by a few inches naturally. People will always find ways to get taller, whether it be with a growth enhancer, a growth booster, a growing taller exercise, or books on how to increase your height or how to make yourself taller. And the question will always remain amongst horizontally challenged people is “How can I grow taller?”.

Click here to learn how to grow 2-3 inches taller in 6 weeks.

Ellen Roberts Personal Development body height, exercise, Fitness, get taller, grow taller, growing taller exercise, growth supplements, height growth, height increase tips, height increasing, height supplements, how to grow taller, Personal Development, self improvement, ways to get taller

Self confidence and physical attraction has always been linked to height. Most people feel that the taller you are the more confident and attractive you are. So you should ask yourself why do you want to grow taller.

There’s nothing wrong with wanting to gain several inches in height but know that height in reality can’t be linked 100% with self-confidence and attraction. When height becomes a disadvantage, it will hold most people back. Supplements are often taken by people who are vertically challenged to increase their height.

1) A regular bedtime routine is essential even on weekends. This will develop your body’s natural rhythm. As you know, one of the most natural way to grow taller is getting adequate sleep each night. When we are sleeping, studies show that our body does grow and it is substantial to be aware of our sleeping pattern. Everyone needs no less than eight hours of sleep per night.

2) Lean beef, chicken, and turkey are the best choices of lean proteins. Your diet should consist of lean proteins which are foods that are low in fat because monitoring your protein count will help aid you in growing taller. It will make a huge difference with a change in your menu plans.

3) Stretching releases natural human growth hormones (HGH) that helps in increasing your height. HGH are involved and are part of the result for many human body functions and when that’s mixed with various height increasing exercises, your chances of growing taller is most favorable.

4) Leave yourself enough time per day to do stretching exercises. To help with your growth spur, try adding swimming and cycling to your activities. Naturally succeeding in growing taller is much better that trying artificial height supplements. Here is more important information that you don’t want to miss.

There is a way that has been scientifically proved to make you grow taller naturally regardless of your current age, height , or gender. It is 100% true and is not impossible that you can grow up to 3 inches in 6 weeks. There’s proof! Go to the reference box below to learn more.

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Ellen Roberts Personal Development body height, exercise, Fitness, get taller, grow taller, growing taller exercise, growth supplements, height growth, height increase tips, height increasing, height supplements, how to grow taller, Personal Development, self improvement, ways to get taller

With many positive sign from US companies and from abroad it is abundantly clear that we are at the beginning of an economic recovery. Though the recession may have ended- officially- this is likely to be jobless recovery. In a jobless recovery profit increases but companies are conservative and don’t hire back those employees which were cut during the recession. Productivity has increased and technology has allowed also for fewer workers.

Executives left with no exception because almost all the job categories have been hit in this recession. If you are one of those manager or executive who has lost her job – or if you are still hanging by your fingernail – you can contemplate your next career move during a jobless recovery because there are many things worth considering.

Stop being stubborn. Because you may not be able to get a job at the companies that meet your career goals and it may be time to start expanding your job search. Look into similar industries, different locations and even the idea of switching career is a better option.

Target those companies that you really prefer, and want to stay on their notice. Be in a better position to get the job because things change and job opens. Relocation could be one of the options. For last many years job seekers have been lucky enough to find jobs in their home town only. But this mindset has to be changed. Looking elsewhere for jobs that meet your skill set and career goals is a better option. At worst, you can come back home when the employment conditions improves. At best, you may enjoy your new job enough to stay.

Start looking for jobs in healthcare, education, government and the environment is a good option because it is expected that there is growth in these industries in the coming years due to a number of factors (i.e. healthcare reform, a push for new green jobs, turnover in government and the creation of new jobs in the industry, and the American Recovery and Reinvestment Act that will pump money into education.)

Do not just decide that what you want to become a lawyer and then go back to school to pursue this goal without doing the research, but if you have always wanted to change careers, or go to college or grad school, now may be the best time to do it.

Don’t shy from volunteer work, internships and part time and temp work. Because taking these route will keep you busy during a recession, but it will also help job seekers add skills to their resumes, make contacts in the industry, and offer opportunities for full-time work should openings become available.

We are experiencing a jobless recovery now, but it does not mean that there are no jobs out there. Taping into your network and making the effort to get on front of the right people. The right referral could lead to a job.

JobConcierge offers automated job search – real people who search 300 job boards and submit applications to take care of your entire online job search. The site is known for its best jobs for 2010

John Smith Advice Advice, executive jobs, job advice, job tips, jobs, predictions, tips

So, you have completed and published your first book. What do you do now? Well, it is time to show you how book promotion and publicity market your book. Although this may appear to be a daunting task, there are numerous opportunities for you to take this most important step.

With the many online companies that will help you self-publish, once completed, the tasks of promotion and publicity fall into your hands. Depending on the topic, you will be able to find many local options to get your book and your face in front of a potential buying audience. However, be aware of many companies online that claim that they can help you. They will offer you online seminars on the proper procedures and techniques to get your book out to the public. Just be careful as if you published this piece yourself, you may have budget constraints and all of this can cost you quite a lot of money. What they will attempt to show you, in many cases, is the use of common sense. You will be exposed to marketers that are more interested in selling you stuff, more than they are interested in helping you sell your book, or at least make people aware that you wrote something of value. So, beware.

Although the most passive marketing concept is using the Internet, if you are computer savvy, you can launch a blog or a website to promote your book. Getting people to find you then becomes the difficult task and optimizing search engines to promote any particular site can get expensive. If you know someone that can help you here, you can get some outstanding exposure and you are obviously marketing to a very large audience.

The same process goes for local television. All stations are seeking a good story, especially if the person is from the local area. They are interested and usually very easy to work with and with all of the local programming, they are always looking for interesting people that have done something out of the ordinary.

How many bookstores are within 50 miles of where you live? Once you know that, contact them. Usually the best method is to make a personal visit and speak with the owner of the store. Again, assuming you have written about an interesting topic, you may get them to let you do a book signing. If you are really good, they may let you have a discussion group in the store explaining your topic and why you chose to write about it. Then you can meet with your potential customers, they can learn to like you and that generally creates some interest in buying your book. So, be prepared. You will need fliers and copies of the book. Try to set it up so you have a couple of weeks to advertise your visit. If you can tie that into a slot on a local radio or television station, you may be very surprised at how many people show up.

There are so many local radio shows that likely will have a potential slot for you, especially if their show covers any topics discussed in your book. They are easy to contact and are always interested in entertaining guests, as a way to gather more of the listening audience. Every television station and newspaper is looking for great local stories. Contact them, explain the who, what, when, where, why and how’s of your composition and you may find yourself sitting on the stage with a local television celebrity.

Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.

Other than the Internet, this type of marketing requires you to be personable, professional and prepared. The quality of your book will be perceived by how you present it to the world. So take as much time as you need to get ready for your next and most important task, because if you do not market your book well, no one will likely buy it and your time and efforts will have been wasted. But, if you can convey the real meanings of the book and the potential impact it will have on people, personal contact will go a long way in getting the exposure that you want.

Access additional essential book promotion strategies to help you market your book. Promoting books is easy once you know the publicity secrets of how to make your book a tremendous bestseller.

Annie M. Jennings Personal Development Coaching, ecommerce, Leadership, management, online promotion, Personal Development, self improvement, self-help, success

What we should be doing when the economy is down.

When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.

Everyone ISN`T acting that way of course. In fact, some people and some businesses thrive no matter where the economy is going. And when you look for why that is, you find that the answer often lies in a simple place where most people have never even looked. Let’s explore together.

When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.

The reality is that when we learn how to be in control and in our power, we can stay above everything that is happening no matter what happens around us. Let’s take a look at how.

‘Go-getters’ or ‘Go-providers’

Let’s say we want more – more profits, a pay raise, more holidays, more freedom, and more opportunities.

When we want something, the first thing we tend to do is to go and get it. So, we call ourselves ‘Go-getters’. And being a ‘go-getter’ is, let’s face it, a sign of leadership, activism and an early-adopter mindset. This is of course one of the keys to the success formulae we often read about. But there is a problem. It turns out that when we use this ’strategy’, there are some unexpected (but quite predictable) consequences.

The gist of the matter is that after ‘getting’ and ‘possessing’ it we tend to ‘get rid of’ it. We might actually jettison it or might become apathetic to the whole idea.

Then our interest swings to something else. This continuous swaying of interest is the biggest issue; the widening interests becoming a never-ending circle of desires so that we are never satisfied with what we have. It becomes a sort of junk food dependency!

But what if we turned our ‘getting’ into giving?

Most of you are aware that the act of providing gives a sense of fulfillment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.

Our abundant and providing attitude creates abundant and providing clients and team mates while our cost awareness and ‘getting approach’ would draw towards us only similar clients and team mates. And those are the type of people we would not like to be friends with!

Inspiring capitalism

Many businesses see this now. They are now starting to give more and more in various ways. There’s a veritable ’sea-change’ going on as more people ‘get’ the role that giving can play in their business. Bill Gates is a class example. In a July 2008 lead article in TIME Magazine he referred to it as ‘Creative Capitalism’.

He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.

What he’s actually saying is that when a company links its business to giving in some way, that company and its products become more attractive to customers. It takes us way, way above what’s been called ‘the sea of sameness’.

Creative Capitalism is about rising above what we reluctantly settle for to reach what we truly aspire to. When we can capitalise on our ideas and imagination in a way that benefits and nurtures the wider community and network; we stop wasting our resources, efforts and talents in trying to temporarily win. We start creating the real win for ourselves and for the sustainability of our global economy.

The charm of effective giving

CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.

Individuals and enterprises that ‘contribute’, appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.

So, what happens if we allocate some of the marketing budget to go toward giving?

Giving gives rise to something greater than what we actually are. It has the power to inspire. And true inspiration is possible only when it echoes on the people whom we want to enthuse. And we are enthused only when we put our heart and soul into the procedure. It is simply not sufficient to listen to the interesting tales. One has to become part and parcel of the whole process. Everyone has this inclination to make one’s own input – to one’s immediate relatives, friends, and to the society at large.

Transaction-based giving makes it happen automatically

The facility for contributing became so much simpler because of a programme (or one can say a ‘development’) called Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the heart of transaction-based giving. Transaction-based giving revolutionises things. Let us use our creativity and analyse how.

For example, imagine if every time you had a cup of coffee at your favourite cafe, a child in Africa automatically got access to pure, clean water for one day?

Imagine if every time you subscribed to a magazine you love, a tree got planted automatically just because you bought the magazine? Or every time you dine out, you fed a child in need? Automatically again.

Consider the scenario of someone attending a coaching session. It would be commendable if someone who needs similar coaching would get it as a direct consequence (and just at the cost of not more than 60 cents for the day’s coaching).

Or if a conference sponsors has arranged a speaker, part of whose income goes to help kids who has speech impediments due to deformities, wouldn’t that be a matter to feel satisfied? Just by attending the conference and paying for it, you are becoming part of a noble cause.

Consider whether you will be able to use transaction-based giving in your own exclusive way to go with your services or products to make your customers and other team-mates part of the saga of contributing. This is how you can do it.

The real win-win economy

As of now, enterprises all across the world are realising the power of transaction-based giving. TESCO, one of the better known supermarket chains of UK, has correlated its sales in such a way that when someone buys a pair of school trousers from them, a child in Kenya gets a school uniform.

The Mineral Water Company known as Volvic is one that has followed swiftly in this transaction-based giving program. They connect their water selling to well digging in Africa and call it Buy1 GIVE 10, because when one litre of water is sold, the money that comes from it helps in making a 10 litres flow in the well that is being dug.

Small to medium sized companies are now starting to take leadership in expanding this global giving movement through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a mechanism that has turned this transaction-based giving into something every one of us can be involved in.

Buy1GIVE1 is the abode of the most powerful transaction-based giving in the world because it ties up any enterprise of any size to any worthy cause in the world. It is creating an international community of entrepreneurial givers and for SME`s, Buy1GIVE1 correlates enterprises, their buyers AND causes in an unsurpassable way. The system has been so perfected that it is automated.

You can enroll yourself as a citizen of this marvel of universal giving by simply getting a Buy1GIVE1 `VISA` directly from the Buy1GIVE1 site at www.b1g1.com. And if you are an entrepreneur, you can become a B1G1 Business through making an online application and choosing the requirement for which you would like to donate and your product or service through which you would prefer to do it to initiate the giving. Buy1GIVE1 forwards the whole of the donation to their international Worthy Cause Partners (with more than 528 projects to choose) making the giving entirely satisfactory.

Are you aware?

* One half of the world’s population -which is about three billion people-does not have a daily income of even two dollars.

* Even in the 21st century, which is the age of the internet, there are about a billion people who have never put a pen to a paper.

* UNICEF has reported that more than 30,000 children die every day due to abject poverty, which makes it 20 child a minute and 210,000 a week.

* A mere 12 percent of the world’s population uses 85 percent of its water; and these 12 percent do not live in the Third World.

* Medical aid is not available for one billion people of the world population.

* Every year about 63,000 square miles of rainforests get decimated.

Data From Global Issues

Buy1GIVE1 Businesses- scrutinize these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Education to education (www.kipmcgrath.com.au)

* Medical practice providing medical benefits (www.primanora.com)

* Telephone card helping in communication (www.ultimatecomms.com)

* Meditation to restoration (www.meditate.com.au)

* Shedding pounds to providing food for children (www.bodychain.com)

* Luminous blinds to luminous classrooms (www.blindscouture.com.au)

* Socks for protecting feet from frostbite (www.socksforhappypeople.com)

* Coaching to educate social entrepreneurs (www.b1g1forcoaches.com)

* And for an overall look, simply go to www.b1g1.com.

Unearthing what we are looking for-Nature’s eternal secret

So let’s come back to where we started-economic turmoil and getting what we want. What we all really want is actually very simple. You can sum it up with ‘C’ words – connection, collaboration and community.

When we can team up rather than break up and thus create a perfect way to combine resources rather than carry away from one another, we will perceive that there is so much more profusion and so many reserves present on the planet. And when we build relationships, not just with one another but with our innate selves, we understand something infinitely beautiful-that we’re all ONE. Then we realise how simple it is to form an international society from something as commonplace as giving.

And the truth is there in all its glory in nature.

In the wild, all types of insects cross-fertilize plants to create fruits and flowers of endless varieties benefitting men and animals alike. The perfect give and take pattern was there even before civilizations started.

When a fiasco inundates the world, it should be leveraged to turn it into a benefit to return to normalcy. Now is the time to acknowledge what we have got and forge ahead to succeed.

And when a person opts to begin giving today itself, the sense of euphoria would be much more, notwithstanding the economic problems. And with this sense of elation comes a reawakening of hope that will remind him of how the power and direction of tide can easily change. And his giving might be that which brings about this change.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. Get a totally unique version of this article from our article submission service

Masami Sato Personal Development cause marketing, challenges, charity, crisis, giving, motivation, Personal Development, positive thinking, society, women's ideas