by Linus Amhorst
Dialing manually, a sales representative can usually dial around 30 to 80 numbers in a work day. With a predictive dialer, the same sales rep can usually dial 400 to 600 numbers with three to six percent of those calls lost because of line issues like busyness or answering machines. The dreaded “telemarketer pause” often happens when the individual answers the call, but before the sales rep is connected by the auto dialer. This generally means a bad experience for customers, because they associate the pause with an impersonal sales pitch. With a power dialer, the number of calls made usually drops to somewhere between 250 and 350 calls per day, but unlike the autodialer, the power dialer eliminates the pauses and lost calls from the rep’s sales cycle and provides a more satisfactory phone experience for the potential customer.
Power dialers accomplish this quadrupling of leads called in the way the software places calls. Like all dialers, power dialers need to be programmed with a list of phone numbers. This list can be generated automatically as interested individuals submit inquiries online via a web form on a company’s web site, by purchasing leads from a lead generation company, or by uploading a list of leads that were previously attempted to be contacted or current clients out of the businesses Customer Relationship Manager (CRM).
The phone numbers of the contacts on the list are fed into the power dialer one at a time. By only calling one lead, no contact will ever have to wait for a sales rep to become available to answer the call. Likewise, no call will ever be dropped because there is no sales rep available to accept the call.
The sales rep initiates a call simply by clicking on the call button next to the lead’s information within the CRM. The power dialer then rings the sales agent at the same time it calls the lead. If that lead does not pick up, the power dialer then dials the next lead on the list. As long as the sales agent stays on the line the power dialer will continue to make calls for him or her.
By utilizing a power dialer, remote sales reps don’t have to spend precious time dealing with voice mail or answering machines. The sales agent can opt to have the power dialer leave a recorded message while it concurrently starts the next call for the sales. The rep can decide to do this with just a click of a button. The system would then leave a message that was previously recorded by the sales rep to give it a personalized touch, but also prevent the message from containing mistakes.
A sales agent can even send an automated email or fax instead of a voice message as this may be more successful in certain situations. The power dialer just puts the lead’s contact data from the CRM into a template to simply and efficiently send the right message using the right communication method. Sending messages with the power dialer can also be performed while the rep is on the sales call if the sales agent needs to send additional information to the lead, as many sales often take place after the client has reviewed printed information.
Sales agents can continue to accept inbound calls while using a power dialer. This added efficiency enables the sales team to be continue making calls even while waiting for a particular inbound call. Inbound-outbound mixing uses a technology called automatic call distribution (ACD). ACD routing works to transfer incoming calls to the appropriate employee for particular tasks. The ACD merely matches up the client’s credentials to appropriately match the client up with the right agent. A basic electronic response system may collect additional info from the customer for the ACD system. Additionally the ACD can be configured to track specific toll free numbers, and route people to the appropriate agent. Automatic call distribution increases the level of response to inbound phone calls and productivity regardless of the system’s structure. Improved responses produce improved client satisfaction by valuing the time of the customer and by giving sales reps a higher level of personal responsiveness to each potential caller.
Power dialers can be embedded in CRM software systems, which helps increase reporting seamlessness. A sales rep can use telephone reporting tools in the CRM system to monitor progress, metrics, and production. Managers can see the number of calls made on the system, the length of the average call, and the proportion of contacts to conversions for entire sales teams and specific sales agents.
Likewise a power dialer help increase call quality by standardizing a call centers dialing and voice messaging approach as well as being able to record and monitor calls for quality control and training purposes.
About the Author:
Linus is an expert in lead management, staying plugged in to the world of phone dialer, predictive dialer, power dialer, and all new
dialer technologies.
Linus Amhurst Sales auto dialer, crm, customer relationship management, dialer, lead management, phone dialer, power dialer, predictive dialer, Sales, sales lead tracking, telephone dialer, voice messaging