Create An Author Expert Media BIO In 10 Easy Steps That The Media Will Love
Follow these simple steps to creating a powerful media bio that works for authors, experts and analysts and is designed to get you booked on the media of your dreams. In this article you will learn the guidelines to creating a media bio designed to tell the media everything they need to know to consider you and book you for the media opportunity. The first tip is that your bio should always begin with your credentials, academic achievements, professional and academic affiliations.
2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have. 5. Also include your membership in any organizations or special awards you have received as well.
6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.
8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it “expanded bio” so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.
10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.
Access additional pointers on book promotion and creating a influential BIO for the media. Authors, experts and business professionals and promote a book or a business with a professional quality media bio.